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What is PURA LUXE

Hair Salon Beverly Hills » What is PURA LUXE
What is PURA LUXE 2018-10-30T19:39:55+00:00

The

PURA LUXE PROTEIN SMOOTHING & STRAIGHTENING TREATMENT

is the NEXT GENERATION in professional hair treatments

PURA LUXE PROTEIN TREATMENT’s innovative formulations provide the ultimate in hair transformation and restoration, and is suitable for ALL NATURAL HAIR TYPES and textures, including ethnic hair. From wavy to very curly, colored with highlights, damaged, burnt, over processed and previously chemically straightened hair, PURA LUXE offers a customizable solution to satisfy everyone!

BENEFITS OF A PURA LUXE TREATMENT 
  • NATURAL PROTEIN-BASED FORMULATIONS Check out our INGREDIENTS
  • CUSTOMIZABLE TREATMENT OPTIONS 
    • Reduce Frizz Only (with 80% – 100% Texture Retention)
    • Reduce Frizz Only (with 40% – 50% Texture Retention)
    • Straighten & Reduce Frizz
  • FOR ALL NATURAL HAIR TYPES including Ethnic, Processed & Previously Chemically Treated hair.
  • FORMALDEHYDE & SULFATE FREE No toxic fumes, smoke or odor emitted during application.
  • NOURISHES & RESTORES DRY, DAMAGED HAIR Smooth and shiny, easy to manage, worry-free hair!
  • COLOR, HIGHLIGHT OR OMBRE IMMEDIATELY AFTER. Swimming in the pool or ocean is also permitted right after!
  • NO SPECIAL AFTERCARE SHAMPOOS OR CONDITIONERS NEEDED Does not wash away.
  • PERMANENT LUXURIOUS RESULTS Return Every 6 to 8 Months for treatment to new hair growth only.
PURA LUXE INGREDIENTS

The M Salon PURA LUXE Certification by Marjan Jazaery

CREATED for STYLISTS by STYLISTS

Q and A

Q: WHAT KIND OF RESULTS CAN I EXPECT FROM MY PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: PURA LUXE PROTEIN SMOOTHING TREATMENT is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, worry-free hair. (SEE INGREDIENTS)  
Q: WHAT WILL A PROTEIN TREATMENT DO FOR MY HAIR?  
A: When you use a protein treatment it does not magically remove the damage done to your hair. Instead, it works down the shaft of your hair, acting as a glue of sorts, as It smooths frays or splits that you have to your external root sheath.
Q: WILL THE PURA LUXE PROTEIN SMOOTHING TREATMENT STRAIGHTEN CURLY HAIR?  
A: YES, our Protein treatment will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
Q: IS THE PURA LUXE PROTEIN SMOOTHING TREATMENT RECOMMENDED FOR AFRICAN-AMERICAN HAIR? 
A: YES, our Protein treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types. 
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF I HAVE NATURAL GRAY HAIR? (Virgin, no color) 
A: YES, you can do our treatment, HOWEVER,  the gray can become yellow and brassy, but will rinse out after 10 hair washes. 
Q: SHOULD I COLOR MY HAIR BEFORE HAVING THE PURA LUXE PROTEIN SMOOTHING TREATMENT? 
A: We do not recommend this, as the PURA LUXE PROTEIN SMOOTHING TREATMENT is formulated using amino acids. This, along with flat ironing, may cause the color pigment to dissolve from the hair, which might result in the color getting brighter. However, you can color your hair immediately after completing the treatment (before the final rinse).
Q: CAN I COLOR/BLEACH MY HAIR AFTER THE PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: YES, you can color and highlight your hair right after the treatment.
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF I HAVE HIGHLIGHTS OR BLEACHED HAIR?
A: YES 
Q: IF I COLOR/HIGHLIGHT MY HAIR WILL IT DAMAGE THE PURA LUXE PROTEIN SMOOTHING TREATMENT? 
A: NO, it will not affect the treatment since the treatment is done on the hair cortex (the 2nd layer of the hair). 
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF MY HAIR HAS BEEN PREVIOUSLY CHEMICALLY STRAIGHTENED (JAPANESE, BRAZILIAN, KERATIN)? 
A: YES, The PURA LUXE PROTEIN SMOOTHING TREATMENT can be applied to hair that has been previously straightened. It will bond to the hair, making it stronger & smooth. 
Q: WILL MY HAIR SHED/BREAK AFTER THE PURA LUXE PROTEIN SMOOTHING TREATMENT?  
A: NO, it will not shed or break the hair! The treatment does not contain sulfur like the Japanese Straightening. The treatment leaves the hair in its original thickness & length. 
Q: IF I GO IN THE POOL/BEACH WILL IT DAMAGE THE PURA LUXE PROTEIN SMOOTHING TREATMENT? 
A: NO, chlorine and salt cannot damage the quality of the PURA LUXE PROTEIN SMOOTHING TREATMENT. 
Q: HOW LONG WILL IT TAKE TO APPLY THE PURA LUXE PROTEIN SMOOTHING TREATMENT? 
A: Applying the PURA LUXE PROTEIN SMOOTHING TREATMENT can take your CERTIFIED PURA LUXE STYLIST anywhere from 1.5 hours to 3.5 hours depending on your hair length, color, type (wavy, curly, or kinky), texture (fine, medium, or thick) and damage. 
Q: HOW LONG DOES THE PURA LUXE PROTEIN SMOOTHING TREATMENT LAST? 
A: The results of your PURA LUXE PROTEIN SMOOTHING TREATMENT are PERMANENT to the hair that has been treated.  Clients will return every 4- 6 months (depending on client hair type, hair texture, and maintenance routine) for treatment to new hair growth.
Q: DO I NEED A SPECIAL AFTERCARE SHAMPOO? 
A: NO, you can use any shampoo you like.  However, to maintain maximum results, we recommend clients use a Hair Mask once a week and a light hair serum after shampooing, especially if they have processed hair., YOU CAN THROW AWAY YOUR FLAT IRON FOREVER! 
Q: HOW MUCH DOES IT COST TO HAVE THE PURA LUXE PROTEIN SMOOTHING TREATMENT? 
A: The cost is comparable to other straightening treatments and depends on your hair length, type, texture, and damage. We recommend you contact us for a FREE consultation. 
Q: HOW DO I KNOW I AM GETTING THE REAL PURA LUXE TREATMENT?
A: First of all, our system can only be applied by a CERTIFIED PURA LUXE STYLIST/SALON listed on our website, otherwise know that our treatment is rinsed 100% out of the hair prior to flat ironing, whereas most other treatments require their formulations to stay on the hair during this process.